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eBay: 'MCommerce' Booming

eBay's global mobile sales generated nearly $2 billion in 2010, up from $600 million in 2009, according to the ecommerce giant. "We're not talking revenues here but gross merchandise volume," notes TechCrunch. "Nevertheless, a clear sign that mobile ecommerce has reached a tipping point." Year-over-year, global mobile sales were up 166% to $230 million between November 25 and December 25, according to eBay.

"So," writes TechCrunch, "the holiday season was a clear catalyst for much of that growth." According to eBay, its mobile apps have been downloaded more than 30 million times in eight languages, and in over 190 countries. As it turns out, the United Kingdom has been the fastest adopter of "mcommerce," so called. Indeed, according to eBay, an item was purchased on average every two seconds through the eBay buyer app in the UK. "It's staggering to think that $2billion worth of sales has been generated through a platform that didn't exist a couple of years ago, and on a device that didn't exist three years ago," remarks Clare Gilmartin, VP of eBay Europe.

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