Under Armour has tapped Mark Dowley to be as EVP, global brand and president of international operations, effective Feb. 1. In addition, Kip Fulks has expanded his role and is now serving as the EVP
of product. Dowley and Fulks will report to Kevin Plank, Founder and CEO of Baltimore-based Under Armour.
Dowley was most recently CEO of William Morris Endeavor Marketing. Prior to that he
was CEO of Interpublic Sports and Entertainment Group, vice chairman of McCann-Erickson World Group and CEO of Momentum Worldwide. Dowley will oversee brand, and sports marketing, consumer
insights and strategy.
Fulks has been with Under Armour since its inception. He led the company's sourcing operation for a number of years, including serving as SVP of sourcing, quality
assurance and product development. Most recently, he was SVP of outdoor and innovation.
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