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Svedka Now Fastest-Growing Spirits Brand In America

  • Brandweek, Tuesday, January 11, 2011 10:46 AM
Cheap Vodka is in. Well-reviewed vodkas that sell for 10 bucks a pop are more popular than famous expensive brands, thanks to the recession. "We've left the days of glitz and bling behind," says Arthur Shapiro, and industry consultant.

Svedka, an "affordable" vodka brand, is the fastest-growing spirits brand in America, and is getting its customers not from other lower-priced labels but from customers of brands like Ketel One and Grey Goose. One ad for another lower-priced vodka makes the point: "Overspending on vodka? That's so 2008."

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