General Motors, an advertiser on NBC coverage of the Olympics since the Sydney summer games in 2000 has inked a new deal with NBC Universal.
The program puts the brands in the network's U.S.
coverage of the 2012 London Olympic Games. The deal gives GM exclusive domestic automotive advertising rights.
The General will give its Chevrolet and Cadillac divisions the spotlight in the
program from July 27 to Aug. 12 next year. The brands will also be central to NBC Olympic-related programming leading up to the Games and online at NBCOlympics.com.
"Media partnerships like
this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers," said Joel Ewanick, GM's global chief marketing officer.