• All Things D, Wednesday, January 12, 2011 2:06 PM

Demand Media is one step closer to going public, reports AllThingsD's Kara Swisher, citing an amended filing with the Securities and Exchange Commission. With shares priced from $14 to $16 each, the online publisher could sell up to 8.625 million shares, be worth about $1.3 billion, and raise $138 million. "That includes 4.5 million shares from the company, three million shares from existing shareholders and another 1.125 shares that its underwriters have an option to sell," according to Swisher.

If the IPO price is $15.00 per share, Demand will net $58.1 million, which it plans to use for "investments in content, international expansion, working capital, product development, sales and marketing activities, general and administrative matters and capital expenditures." Also, according to Demand, "We currently anticipate that our aggregate investments in content during the year ending December 31, 2011 will range from $50 million to $75 million." As Swisher notes, Demand's ticker symbol will be DMD on the New York Stock Exchange.

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