Interpublic's Initiative unit has reorganized its digital team, promoting Michael Hayes to president-digital, and recruiting David Goodrich from sister shop Universal McCann as its new executive vice
president-digital director.
Initiative said the restructuring is intended to accelerate its "interactive and social offerings."
Hayes, who will be based in Los Angeles, previously was
executive vice president-managing director digital at Initiative, picks up oversight of key global accounts while continuing to run Initiative's U.S. digital operations, and will work closely with
Initiative Chief Strategy Officer Eric Bader to whom he will report, as well as to Initiative North American President Tim Spengler.
Goodrich was senior vice president-director digital
communications at UM, and before that was with Publicis' Moxie Interactive unit.