Android became the leading smartphone platform on Mojiva's mobile ad network in December as its share of impressions jumped 24 percentage points from November to 60% while Apple's iOS dropped eight
percentage points to 30%. In a new report, Mojiva attributed the Android surge to increased holiday-season marketing efforts by carriers for Android phones and consumers embracing the Google operating
system. Apple lost ground despite big sales of devices like the iPhone, iPad and iPod during the season.
Likewise, rival mobile ad network Millennial Media last week said Android overtook Apple's iOS as the top smartphone OS, with a 46% share of
impressions compared to Apple's 32% in December. Find the Mojiva's release here.