• by Wayne Friedman , Staff Writer, January 19, 2011

Dan Piech, senior product management analyst for comScore, says the business is now firmly mature and established.

After some big growth in 2006, things have "tampered" off to 180 million visitors watching videos per month. But that's not bad, says Piech. That comes to 85% of all Internet consumers; 200 videos per person; and around 13 hours per month.

For long-form premium TV shows, comScore says there has been a significant shift of regular TV networks customers viewing video online on a consistent basis -- 4% in 2009, now 8% in 2010.