Commentary

Comcast-NBC: Good for digital video sellers

Digital video networks and video content sites should take heart that one of the key pieces of Comcast-NBC Universal deal was Hulu.

To get approval from -- the Federal Communications Commission and the Department of Justice -- Comcast had to relinquish its management input and board of directors seats at Hulu. All that means opportunity.

"The NBC-Comcast deal will help [move the industry]," says Matt Wasserlauf, executive vp of video platform and services at Specific Media. Given the Comcast will have to sell its content to all comers, Wasserlauf says, "it will create inventory [to sell]."

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