• by Wayne Friedman , Staff Writer, January 19, 2011

"The most efficient way to buy a product is to get a friend to tell you to buy it," says Walter Sabo, chief executive officer of HitViews. But that's not always possible.

So then you might to get someone you like, someone that you see on the Internet, say on a daily basis. That's where Kate Elliott came in - she of YouTube's "Katers17", who already had a big web following. Hitviews then put together Elliott with Mountain Dew.

Goods news for Mountain Dew, Elliott was already a big fan: "I love that brand."