• by Wayne Friedman , Staff Writer, January 19, 2011

Brian Shin, founder and chief executive officer of Visible Measures, says this social video has grown three times to 2.7 billion viewers in 2010, up from 870 million views in 2009.

"The big push is for brands to do content," he says. One of the biggest social video numbers occurred with last year's Old Spice viral commercial. "Consumers are choosing control. You are seeing a lot of different brands."

To make Visible Measures top viral campaigns of the week these days, a campaign needs to get at least one million views a week. (This doesn't include higher volume movie and video game viral campaigns). Some 150 different brands are popping up with big numbers, says Shin.