So what can one do with that time? Research from a study called "Off the Grid" done by IPG Media Lab and Say Media, said viewers -- especially those who can access on-demand video or at opting out of cable/satellite/IPTV overall -- says a good pedicure could be in order.
Video of a viewer during the IPG/Say Media presentation said: "I can trim that finger nail!"
Brian Monahan, executive vp and managing director of IPG Media Lab, said: "This is what we heard time and time again. 'My time is valuable.' That's what they are thinking about."