AT&T's U-verse Movies campaign kicked off Jan. 5 and will continue through the rest of the first quarter of 2011. Promotions include TV spots, direct mail, print
and radio in certain markets. "We're focused on our member base, but we're also looking to play up these advantages for customer acquisition," he said.
DirecTV and Blockbuster also have marketing strategies taking aim at Netflix's 28-day delay on new releases with several studios.