That's what the mobile panel at the social summit is addressing right now. In particular, it was Starbuck's activation of a mobile payment system , enabling consumers to pay for a latte with their
phones.
Buzzd CEO Nihal Mehta calls it the "mopayment moment." – mopayment being a contraction of mobile and payment – because it is just the kind of brand promotion that will get
consumers' minds around the notion of using their phones for commerce.