Carree Syrek, partner-social media strategy at Mindshare, thinks that planning games, even fast-growing social games like Zynga's, is still a challenge for media planners.
"It's just a matter
of finding the right one," she said during the social summit's Social Gaming panel.
"Convincing your client to be in social games is one thing, but to convince them that they need to be in
this one, is another thing," she noted, adding that it is often a "really, really hard sell," and that if the "numbers" aren't there to back up your planning recommendation, the clients will opt to
spend their budgets elsewhere.