Great opening question by SocialVibe founder and social summit moderator Joe Marchese.
"Seriously, why is it so hard for you to get a good media plan," Marchese continued. "What is frustrating
for you?"
"We hear that all media plans are going ot leverage paid, owned and earned. I see the paid portion of those plans, but I don't really see where the owned and the earned is coming
from the media side," chirped Troy Kelley, Chief Digital Officer, Arnold.
Asked what he'd like to see, Kelley suggested it might look something like an online search dashboard.
"You
would imagine that you have a measurement plan at the end of the day, of the three buckets, almost the way you'd see with organic and paid search," he said.