Commentary

Creating Demand Vs. Capturing Demand

Joe Marchese says he loves TV. And just to prove it, he said it is fundamentally what everyone in digital media is trying to replicate. But can they?

"What television does is demand new creation. What the Web does is demand capture," Marchese said, adding, "I think a lot of us in this room want to figure ut how to use the Web for demand creation, how to tell a story?"

1 comment about "Creating Demand Vs. Capturing Demand".
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  1. Stanford Crane from NewGuard Entertainment Corp, February 1, 2011 at 2:18 p.m.

    Marshall was right then, wrong now. Money is the message. Without capital to produce compelling content, we'll be having this same conversation for the next few years. Good stuff, Joe.

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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