Commentary

The Social Medium Is The Metrics

That's pretty much what Richard Armour, director of online advertising at GameStop said the concept of social selling hinges on.

Speaking on the summit's Social Selling panel, Armour said ecommerce executives are responsible for ensuring that they use the best and most insightful metrics to develop plans and strategies, and for executing them, and that right now "old school" ones still dominate, and they're just trying to get a handle on social media stats.

"Operationally, internally, there are just a lot of those hurdles you have to get over," he said, adding, "What are the key metrics. Coming up with those meaningful metrics and defining success."

1 comment about "The Social Medium Is The Metrics".
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  1. timo platt, February 2, 2011 at 4:57 p.m.

    For a mobile marketing campaign to be effective, it must:
    • blend with users' real-life activities
    • respect their privacy
    • enhance shared experiences and
    • offer new and improved features to capitalize on existing behaviors, such as texting and IM
    • no distractions, no check-ins, no delays, and no triple click-throughs

    It helps the marketer tell a story, keeps the conversations real, brings people together, and creates shared experiences around the brand's story.

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