News Corp. Launches The Daily

News Corp. Wednesday unveiled its much-anticipated daily newspaper for the iPad, "The Daily," promising up to 100 pages of content each day of text, 360-degree photography, HD-quality video and graphics at a subscription cost of 99 cents a week or $39.99 a year.

At a launch event in New York, News Corp. chairman and CEO Rupert Murdoch said Daily readers would "enjoy the engaging design of a professionally edited magazine, the immediacy of the Web, the original reporting and distinctive voice of a newspaper, as well as stunning photography," for the equivalent of 14 cents a day.

He added that the target audience for the new iPad app, which is now available in Apple's App Store, would be the 50 million Americans expected to own tablet computers in the next year. Murdoch said News Corp. had invested $30 million in building The Daily iPad app. Read more here.

1 comment about "News Corp. Launches The Daily".
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  1. Jack Howard from FFRInvestments, February 8, 2011 at 1:01 p.m.

    Within the past few weeks two potential new media giants with deep pockets have come on the scene with significant digital news organizations and publications: 21st Century's dailypost.org and Rupert Murdoch's The Daily. Both look to be inherently superior to the liberal opinion-oriented Huffington Post which is being sold, probably into oblivion, to AOL.

    Murdoch's The Daily is available for a monthly fee and only on iPad tablets. Its news is generated by about 100 previously unemployed print journalists. 21st Century's dailypost.org is available to everyone free at dailypost.org and, as a member of the Associated Press, it has a significantly better and more extensive news offering generated by the thousands of AP reporters around the world. It is reputed to be adding a tablet edition similar to Murdoch's, but free.

    These two organizations are national in coverage unlike most digital news sites which are associated with major market print products. They are also mainline, particularly dailypost.org, with no ties to specific industries such as The Wall Street Journal.

    Both will probably survive and prosper in the years ahead. But since we live in a free enterprise world where better products with lower prices tend to be favored, dailypost.org is likely to end up as America's principal source of digital news while Murdoch throws away ever more money in an effort to keep up and the Huffington Post slowly withers away with AOL.

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