• by Joe Mandese  @mp_joemandese, February 3, 2011

Google's Spero is painting a compelling picture for building brands on mobile devices. And to illustrate it, he cited Sherwin Williams.

Asked by a mobile summit attendee to give examples of great brand building via mobile, Spero said, "How many people thought I would say paint."

But he said Sherwin Williams has created an awesome, and very logical app that is helping people and driving paint sales at the same time.

Using the camera on a cell phone or a smart phone, Spero said the Sherwin Williams app allows a consume to "take a picture of anything, and they will match the color."

Holding up one of the cobalt blue water classes on the summit stage, Spero said, "If I wanted to paint my daughter's room this color, I can take a picture of it and they will match the color.