Rick Gardinier, chief digital officer for Brunner and moderator on panel on mobile and local, asks whether big box stores are going away because of all the other digital and mobile options consumers
now have for transacting. David Berkowitz, sr. director of Emerging Media & Innovation at 360i, says brands will always want prominent placement and promotion in brick and mortar stores, but
companies now have a pathway through mobile to get more information or discounts about products in big box stores. He cites LG as an example of a manufacturer doing a good job of supplying consumers
with product info. via mobile they might otherwise not have access to in-store. If a mobile company isn't doing that, who is?