• February 10, 2011

Broadcasting, marketing and market research industries embraced Ad-ID today as an industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, said Bob Liodice, President and CEO, the Association of National Advertisers, who spoke at Thursday's ANA 2011 TV and Everything Video Forum.  

The ANA and the 4A's (American Association of Advertising Agencies) created and manage Ad-ID. The groups said the standard will get the industry closer to eliminating "costly, time-consuming human intervention and adopt new automated processes that support all measurement systems," said the groups in a statement.

"With Ad-ID now officially recognized as the industry standard for coding digital advertising assets, we have taken a major step forward to streamline the marketing supply chain and enable multi-platform content delivery," said Liodice. "It is imperative that everyone involved in creating and distributing advertising assets across all platforms begin identifying them with Ad-ID."  

The Nielsen Company will use Ad-ID for commercial ratings, competitive analysis and commercial verification at the national, syndication and local levels, and across media platforms said Sid Gorham, EVP Strategy and new business development at the media-measurement company.