Timberland is weaving a new fabric into its earth-friendly repertoire, integrating Bionic canvas in its spring designs for both men and women. The Stratham, N.H. based company says it has also added a
new nano-coating to certain models.
Both help make the canvas stronger and more waterproof, while still delivering on the brand's eco-conscious promises. The company is using the canvas appears
in footwear, such as its Earthkeepers taller boots, slip-ons and chukka boots, as well as outerwear.
Bionic canvas is made from 50% organic cotton, which is wrapped around a 38% recycled PET and
12% polyester core. (Think recycled soda bottles.) It says it is the first footwear brand to do so, making it 30% stronger than regular canvas, while still maintaining a natural cotton feel. The
fabric dries 30% faster than 100% cotton canvas, and is twice as resistant to abrasions.
The company says it has also added a new nano process, called ion-mask technology by P2i, which further
increases the fabric's ability to repel water.