"Most media people I've met don't listen... They don't know what I want." That's Scott Fink, owner of a New Port Richey, Fla. Hyundai dealership, explaining how working with a TV ad consultant helped
his store become the third largest Hyundai dealership in the U.S.
"TV reps think they know how to bullshit me," says Fink in the TV Newscheck story. "Well, I'm No. 1 [in the Southeast]. If
they can't say, 'Let me show you a way to sell more cars,' I don't care."
Check out P.J. Bednarski's case history for more tips.
Read the whole story at TV Newscheck »