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How TV Ads Helped Hyundai Dealer Boost Sales

"Most media people I've met don't listen... They don't know what I want." That's Scott Fink, owner of a New Port Richey, Fla. Hyundai dealership, explaining how working with a TV ad consultant helped his store become the third largest Hyundai dealership in the U.S.

"TV reps think they know how to bullshit me," says Fink in the TV Newscheck story. "Well, I'm No. 1 [in the Southeast]. If they can't say, 'Let me show you a way to sell more cars,' I don't care."

Check out P.J. Bednarski's case history for more tips.

Read the whole story at TV Newscheck »

1 comment about "How TV Ads Helped Hyundai Dealer Boost Sales".
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  1. Andrew Harris from Petrol Advertising, February 22, 2011 at 4:01 p.m.

    ...the right way to have a client-customer dialogue; priceless.

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