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How Low Can CBS Go? Programmer Balances Poor Ratings Against Syndication Value

According to TV By The Numbers, CBS head programmer Kelly Kahl has a specific strategy for some of his low-rated 10 p.m. shows: keeping them alive through roughly four seasons so they'll garner enough episodes for syndication.

The question becomes, then, how low can a show like "The Good Wife" go (1.9 preliminary rating for Tuesday) before the lack of ad revenue trumps "the presumed future syndication value of an existing ratings misfit?" Bill Gorman analyzes this query -- and also provides a likely/not likely to-be-renewed chart of CBS shows, complete with very cute happy/non-happy faces.

Read the whole story at TV By The Numbers »

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