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Giving Oscar A Younger Face

Academy Awards organizers are trying a variety of tactics to lure younger viewers to this year's telecast, from picking younger hosts (Anne Hathaway is 28; James Franco, 32 -- presumably the next youngest in recent times, Hugh Jackman, was actually born in 1968, according to Wikipedia) to creating online and mobile methods for viewers to interact with the show while it's going on.

According to this Wall Street Journal piece, the median age of Oscar viewers has climbed each year to a high of 50.5 (the horror!) but the total audience has also increased significantly -- 30% when comparing 2008 to 2010 figures.

Read the whole story at Wall Street Journal »

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