Jeter Gets A Shave, Over And Over

Gillette is staging a giant virtual shaving exposition in Soho in New York. The company erected a giant billboard featuring a likeness of Derek Jeter's face in profile with a stubble. The billboard gets repainted daily to reflect a the stubble, the shave, and then his clean shaven face. The three day cycle will be repeated through Sunday, March 6 as part of the company's efforts to tout Gillette's grooming regimen as an "Everyday masterpiece."

Billboard was conceived by BBDO New York, AOR for Gillette.

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