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Barnes & Noble Preps Nook Push

Barnes & Noble Inc. has tapped Boston agency Mullen as its creative and media agency of record. The agency will lead a $40 million campaign partly to grab more of the e-reader market, with much of the rebranding campaign focused on the Nook e-reader device. The Nook competes with devices such as the popular Kindle from online retailer

Read the whole story at The Boston Globe »

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