• February 25, 2011

Worldhotels is enabling independent hotels to display their real time rates and availability in relevant search listings on Google Maps and on related Google Place pages.

The new feature is available as a pay-per-click advertising module connected with the group's booking engine Resmaster, which is powered by Trust International, the global consumer relationship systems for hotel chains and representation companies. The first independent hotel worldwide to test the new functionality is the Worldhotels property Georgian Terrace in Atlanta.

Google's service allows users to enter their desired arrival and departure dates in Google Maps and find the best prices and check availability in real time.

The Worldhotels Resmaster system enables independent hotels to display the pricing information of their own Web site next to the prices of advertisers such as online travel agencies and drive potential bookers directly to the hotel's own booking engine.--Tanya Irwin