Southern Comfort's new campaign, timed with Mardi Gras in New Orleans on March 8, embraces both old-school marketing and new media. A social network program on Facebook and Twitter as well as
Foursquare mixes with outdoor advertising in the new push. A billboard at the corners of Royal and Canal streets in the French Quarter will be ground zero for Foursquare users. Those who check in at
the billboard can enter a sweepstakes to win a trip for four to Mardi Gras 2012. The billboard was created by Arnold Worldwide in Boston.
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