"These are exciting times." That's how OMMA Global host Cory Treffiletti started his introduction this morning. Treffiletti, who is president and managing partner of Catalyst SF, said he actually
wrote those same words in a column 10 years ago. Coincidentally, Treffiletti is now entering his 10th year as a contributor to MediaPost's Online Spin Board. But he still seems sooooo young.
Actually, Treffiletti says we're all still relatively young in the online and digital media business. In fact, Treffiletti suggested that if you look at it as a human life cycle, we are now going into
our "college stage."
"It's a chance to reinvent ourselves," he said, suggesting that we've probably gotten past the "drunken college days" part of college life, and can get on with the
soul-searching, identity-setting, getting-on-with-life stage of things.
He didn't say exactly how that might manifest, but he said it would likely be different than how the digital media
industry started off back in the mid-90s. He called that a "publishing" model, but things like video, social and mobile are starting to challenge that precept. Treffiletti suggested that we might be
moving more toward a "TV model," or a "reach model," or something very different, especially if you look at how quickly social media is altering everything about, well, everything.