Email, The Workhorse

Reach over to the Blackberry or the iPhone laying on the nightstand after opening your eyes first thing in the morning. Email isn't the shiny new object, but it still drives a tremendous amount of activity and conversions, according to some. It's the workhorse, says Eric Kirby, CEO at Connection Engine, during OMMA Global in San Francisco on Monday. He says it's the workhorse that can drive other campaigns.
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