About 81% of The Weather Channel users rely more frequently on the topic of weather for apps, compared with 63% for all apps users, according to Mike Kelly, CEO of The Weather Channel. I can see it,
especially on mobile devices. The consumer chooses a new way to navigate, according to Kelly at OMMA Global on Monday in San Francisco. "We're interested in the intersection of these devices," he
says. That intersection includes TV + Web, TV, and TV + Mobile.