Yahoo! Strums for Marketers

Austin, Tx. -- Twang! A new audio theme for Yahoo!

Just when you think companies like Yahoo! have explored all sorts of digital entertainment businesses -- you realize there could be a lot more to do with the analog side of stuff.

Like Guitars.

Keeping with the music-loving town that is Austin, Tx. -- and the 4A's Transformation 2011 here -- the big Internet company decided to offer a special Yahoo! guitar, as a promotion during the event. The instrument is made by Rockford, Ill. guitar-maker, James Worland. Yahoo!'s familiar "Y!" logo appears on the tuning neck of the guitar.

Attendees just need to submit their business card at Yahoo! booth for a chance to get the instrument.

Worland, as an overall luthier craftsman, also makes a special 24-string "harp guitar", which requires special picking of both hands. In Yahoo!'s world, it might know this kind of activity by another word -- multi-tasking.

advertisement

advertisement

Next story loading loading..

Discover Our Publications