Evan Britton believes Facebook should initiate a paid search syndication network, something suggested by MediaPost when the social network first started running ads. At the time, the media relations
folks at Facebook appeared mortified at the insinuation it would do such a thing. Britton has a point when it comes to suggesting the possibilities of success for Facebook in paid search, but he gets
it wrong when it comes to other efforts. AdSense may generate meaningful dollars, but it's not the only syndication network in town.
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