Daily deal site LivingSocial has
named Mitch Spolan as
senior vice president of national sales, marking the latest high-level executive departure from Yahoo. Spolan, who led North American field sales for Yahoo, will lead development of LivingSocial's
national accounts and expand its nationwide sales team to work with advertisers and marketers, the company said Tuesda
y. He will also focus on creating new opportunities
to monetize LivingSocial's assets through "innovative, consumer-friendly advertising models." LivingSocial has emerged as a fast-rising challenger to Groupon, which the All Things D blog noted hired
away another Yahoo sales exec--Lee Brown--in December to lead its national sales efforts. The bulk of Spolan's decade of media sales experience has been with Yahoo.
advertisement
advertisement