• by Wayne Friedman , Staff Writer, March 8, 2011

In an opening remarks at the American Association of Advertising Agencies' Transformation 2011, Nancy Hill, president and chief executive officer of the 4A'sclients with clients looking to spend more on media, things are looking up.

Key evidence: This year's Super Bowl was the quickest sold event to advertisers in years, with some 111 million viewers watching, a record -- and one which witnessed 4064 tweets in one second, during the final drive of the game. The Oscars witnessed its highest price per 30-second commercial spot, $1.8 million.

"These difficult times made us work better," says Hill. "The 4A's is a reflection of you. We retrenched. You hold us to a higher standard."