• by Wayne Friedman , Staff Writer, March 8, 2011

"Ten people working together is better than working than two people," says Ignacio Oreamuno, president, GiantHydra, who run IHAVEANIDEA, a large online advertising community, speaking at the 4A's Transformation event here.

GiantHydra pushed the idea of crowd-sourcing -- grabbing bigger numbers of creative professionals to work on a project.

Some people believe crowd-sourcing, which also can include fans of a specific brand, can be cost effective. "You can get labor of at a cheaper cost," says Tim McClure, co-founder, GSD&M, and founder/CEO, of Mythos Legends and MindMeld Alliance. "It's a tool; not a tactic."

People working in a building for an agency? It may be an idea losing steam. "It's not 400 people in the building. it's 50 well-paid people around the world, doing it online - better and more effectively," says Oreamuno.