- Reuters, Wednesday, March 9, 2011 3:30 PM
CBS Corp Chief Executive Les Moonves is "sure" his network will get "substantial price increases" at the upcoming upfront -- and other top TV execs are similarly optimistic in a piece by Reuters' Paul
Thomasch.
Why the cheerful forecasting? A healthier auto market -- and upticks in other key ad categories, such as telecommunications, consumer electronics and banking.
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