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On Monday, The Daily Faces Test Of Its Own Pay Wall

  • Ad Age, Friday, March 18, 2011 3:45 PM
How will The Daily do when the first of its trial subscriptions ends and readers must pay $1 a week for the iPad app? Of course Daily publisher Greg Clayman is optimistic about the question of paying subscribers in his Q&A with Ad Age's Michael Learmouth. Clayman says that  Daily downloads number in the "hundreds of thousands."

He also makes the somewhat puzzling claim that "Our app changes every day. The thing about it that is so interesting to me is that every single day it looks different, has different content and different functionality. It's like we are producing new software every day."

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