Kicking off OMMA Behavioral, head honcho Ken Fadner is asking that someone -- anyone! -- suggest a new name for the long-running conference. "The subject has gotten so much bigger [than cookies],"
says Fadner. Feel free to send any and all ideas to ken @ mediapost.com. Looking back, Fadner notes that MediaPost has been covering behavioral advertising since late 2004, which he calls "a heck of a
long time to be talking about behavioral adverting!" (As a side note, conference MC and MediaPost columnist Steve Smith claims that Ken has been asking for behavioral name alternatives since 2004.)
