• by Gavin O'Malley , Staff Writer @mp_gavin, March 22, 2011

Why's everybody always pickin' on behavioral advertisers? That's what David Jakubowski, CEO of Aggregate Knowledge, wants to know. Traditional media and marketing leaders have been far more, er, inquisitive, for years without ever having to apologize for their consumer tracking efforts. "What we're going to see is the offline world teaching the online world how to do business," Jakubowski believes. For his part, MediaPost's Joe Mandese suggests that the fear stems from "scary science," which "reduces everything to data points."