Bloomberg L.P. Tuesday announced the Bloomberg Media Group, a consumer media group that ties together Bloomberg's television, print, radio, mobile and digital media properties. The new structure is
designed to allow advertisers to make buys more efficiently across the company's media properties including Businessweek, Bloomberg Markets magazine and Bloomberg Television. In connection with the
move, Paul Bascobert, president of Bloomberg Businessweek, has been named head of operations for the new unit. "By operating under one umbrella, we can better leverage our resources, drive deeper
engagement with our readers and viewers, and provide the best solutions for advertisers," said Andy Lack, President of Bloomberg Media Group, in a statement. Read more
here.