Mark Leitner, president of global practices and consulting services at the Nielsen Company gave the morning keynote at day three of the Advertising Research Foundation conference in New York. He said
the 75th anniversary of ARF reminds him of his mother, also 75 years old. "And there are several similarities," he said. "Both the ARF and my mother provide me with 75 years of wisdom and perspective;
both challenge me to be my best; both are non- profit enterprises; they are excited when I visit and provide financial support; and every time I see them they say I'm doing really well and yet neither
can explain to friends exactly what it is I do at Nielsen." Might Leitner be working for the CIA?