Alex Yoder, CEO of Webtrends, can think of (just) five bad habits of traditional marketers:
- Complacency – It’s never one and done. - Conformity – It completely ruins
your value proposition as a brand. - Analysis Paralysis – Resist the desire to examine the data for so long that the opportunity you were examining was gone by the time you’re ready to
act on it. - Hands-off Management - Yoder still has trouble with the idea that everything can be automated. - Silos of Knowledge – Who knows how the channels of the future are going to be
organized? It’s a bad time to being boxing in ideas.