- Complacency – It’s never one and done. - Conformity – It completely ruins your value proposition as a brand. - Analysis Paralysis – Resist the desire to examine the data for so long that the opportunity you were examining was gone by the time you’re ready to act on it. - Hands-off Management - Yoder still has trouble with the idea that everything can be automated. - Silos of Knowledge – Who knows how the channels of the future are going to be organized? It’s a bad time to being boxing in ideas.