Motista, which provides online consumer market data to Fortune 1000 companies, Wednesday announced closing $4.5 million in first-rounding funding from El Dorado Ventures. In connection with the
investment, El Dorado partner Tom Peterson has joined the company's board. Motista is also moving its headquarters from Rockville, Maryland to San Mateo, California. Prior to co-founding Motista in
2007, CEO Scott Magids ran MTECH Ventures within the University of Maryland while the company's other founder and chief product and marketing officer Alan Zorfas spent 25 years in the agency
business, including at Mullen Advertising. Read more
here.