Phillips-Van Heusen's Izod brand has big plans for the 100th running of the Indy 500. Among a host of programs around the IndyCar series, the IndyCar title sponsor is launching a TV ad this weekend
around the Honda Grand Prix of St. Petersburg, and has inked deals with brands like Verizon, Honda and Macy's that puts those brands in Izod IndyCar ads and vice versa. Honda is launching its own ads
this weekend touting Civic, Izod, Macy's. One of Honda's spots features Indy icon Mario Andretti