The new Izod spot touting its Indy sponsorship features the alt band Weezer, Roger Penske, and other notables, and touts Izod's mobile Indy app, which shows race info and video, and race data. The
new TV spot also shows a paint-schemed Honda Civic, as Honda is official pace car of the Indy series.
Mike Kelley said last year saw a 40% growth in sponsors who joined the series and the
largest increase in 18- to-24 audience base. "Appealing to those audiences is very exciting for sponsors," says Kelly.
Verizon has moved its money from NASCAR to IndyCar an they have also
have an app for indyCar.