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Counterfeiters Drive Up Paid Search Costs

  • ClickZ, Friday, March 25, 2011 3:25 PM
Frederick Felman tells us about a study using branded keywords with trademarks that triggered paid search ads for counterfeit goods. The study examined nearly 480,000 paid search ads triggering more than 280 keyword combinations. Aside from promoting suspicious goods and driving up costs for marketers bidding on branded keywords, the study uncovered questionable affiliate marketing practices, and in-bound links from sites Felman calls "cybersquatted splogs."

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