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Google Analytics Tips And Tricks

Paul Anthony gives us a thorough look into Google Analytics. A wealth of data resides behind its reporting tools, and Anthony shows us how to dig it out. He steps through custom reports and segments, enhancements and scripts, filters, and more. For example, he tells us marketers can find "16 various Greasemonkey scripts, rolled into one plugin, including Social Metrics in Google Analytics, Google Docs integration and more."

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